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Best Buy, on the other hand, can often feel quite cavernous. They're generally short, which means some things are left out.Ĭlearly, Apple wants to expand repair possibilities and make Apple Stores feel slightly emptier. You see, that's the thing about headlines. If it's the receiver, then we have to send it to our service center," he explained.
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"If it's the simpler stuff like a cracked screen or a battery replacement. So if my iPhone breaks down, I can just bring it in?" I asked. "Ah, that's more like an Apple Store then. "Yeah, but if it's your iPhone we have same-day repairs here," he added. Moreover, Apple has been promising one-day keyboard repairs. It goes express delivery, you get an email when it arrives, you get an email when it's been worked on, an email when it's fixed and an email when we expect it back." How long would it take you guys to repair it?" "So I've been having trouble with my MacBook Air, the keyboard has been sticking - even though it's OK right now.
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Which sounds a lovely place, like a Westworld for Geeks. Where's your service center? A few miles from here?" The MacBook, we'd have to send that away to our service center." And only if it's less than five years old. "So I can bring in my iPhone and MacBook Air and you can repair it here?" "It was probably the company expanding it," he replied, as if he hadn't really heard about it at all. "Ah, so you've been doing this for a while? Why did Apple make such a big announcement this week?" "Well, we've been Apple-certified for a quite a long time," he replied. "So you can now repair my iPhone and my MacBook?" I asked. I explained my excitement on reading about Apple's beknighting of Best Buy's new Geniuses. I've generally enjoyed excellent service at Best Buy, where the staff are open, alert and relatively unbiased. He emerged, sporting a fine smile and a glorious haircut. I was forced, therefore, to hotfoot it to a Best Buy to learn how it all worked.Ī very helpful saleswoman walked me over to the Geek Squad counter, as she said she wasn't really sure of the minutiae, but the Geek Squadder surely would be. 7,600 new quasi-Geniuses? This was like Beethoven drifting through my nostrils. Why, Apple's press release said that "Best Buy's Geek Squad has nearly 7,600 newly Apple-certified technicians ready to make same-day iPhone repairs or to service other Apple products." We look at how the influx of Apple devices is changing the tech landscape in business. Once a pariah in the enterprise, Apple has quietly emerged as a darling of executives and professionals because of the ease of use of the iPhone and the iPad. Google Drive alternative: Decentralized and encryptedĪpple in the Enterprise: A Strategic Guide